Find the Best Advertising Space for Your Business

Advertising in the right place is just as important as what you have to say in your ads. You probably spend a lot of time finessing your marketing material to convey just the right message, but how much time have you spent analyzing where to broaden the reach of your marketing efforts?

Ask the Right Questions
To find the best space for your marketing message, think about where your customers are:

What do your customers do for a living?
What do your customers do for fun?
What TV shows do your customers watch?
What radio stations do your customers listen to?
Do your customers read news in a paper or online?
What websites do your customers frequently visit?
What kind of giveaway would your customer remember you by?

In selecting advertising space, it’s important to get your message to the places where your potential customers are likely to be. Ever blasted your marketing out to the world only to receive nothing in return? It’s equivalent to a fisherman randomly going out into the ocean and casting his net without a clue as to whether there are actual catches to be had. Make sure you know where your fish hang out before casting your net.

Think Beyond Normal
Sometimes this requires thinking outside the box.

Traditionally, marketing efforts focus on the same old marketing channels, such as TV, radio, and print. To keep up with modern marketing trends, you have to think beyond what’s worked in the past, and look for new ways to get your message broadcast to the most potential customers.

Hence the internet. It is safe to say that where traditional channels dominated for decades and decades, the age of the internet has taken over. Companies like Apple, Google, Olark, Twitter, and LinkedIn have literally made billions by either being the first to optimize or get in front of the internet craze. Startups have since made millions by approaching the masses online in a new way, like Imgur, who saw a need online, started an app, and proceeded to become a stable in millions of people lives.

All that to say, your target market is online and taking advantage of the internet every single day. Companies have proven that if you can get in front of your market online you can generate viral amounts of traffic for cheap or free. Take advantage of the new markets before they become the old markets.

In the same vein, find products that think outside the box, maybe tapping a new marketing space like screen cleaner stickers that are customized with your logo and info but sit on the backs of phones or tablets. These products are innovative and take up some primetime space.

At Pristine Screens, we help businesses get their message out to the widest audience possible through custom sticky screen cleaners.

Why Your Company Needs Cyber Privacy Insurance

The universe in which we live in is so very different than how it used to be. Home and personal life has been drastically improved.The general difference in our present lives is particular evident in the manner in which business conducts activities. Technology has taken over virtually every aspect of commercial performance in all industries – worldwide!

With the advancement, however, there remains serious cyber and privacy breach liability. Companies that protect themselves with Cyber and Privacy Insurance can rest assured that they have the necessary coverage in the event of a data breach.

Privacy Claims Instances that Could Very Well Occur to any Business:

• A large healthcare provider partnered with a national merchant to help with its office move. In middle of relocating, the healthcare provider learned there were a number of laptop computers missing. The laptops all contained personal data of members. After consulting with a lawyer and forensic vendors affected parties were notified and offered credit monitoring services. The healthcare provider was investigated and became the defendant in a class action lawsuit. Data breach costs reached $7,000,000 and privacy liability costs came to $2,000,000.

• An online retail shop was hacked and shoppers experienced fraudulent credit card charges. The shop’s tech support employees asked the host web-company to review the stored server data. The web-company discovered a virus and removed it. However, the breach compromised privacy of almost a million records, plus fraudulent usage of 50 credit cards. Besides this, the online shop acquired fines and penalties as a result of not being Payment Card Industry. Data breach costs amounted to $750,000 and privacy liability costs came to $500,000.

• Two employees of a $100 mil retail outlet stole credit card info from a client and fraudulently utilized it for personal shopping. The workers was caught in the act and legal action was taken against them. The retail outlet shop provided credit card monitoring services to its customer (the victimized credit card owner) and provided compensation to her for any related damages. Privacy liability costs amounted to $75,000.

• A $50 million business servicing corporation organized a mailing project for a client and accidentally sent out about 60,000 envelopes displaying account numbers. Data breach costs amounted to $320,000.

• A neighborhood municipality mistakenly posted tax licenses on its website, leading to improper release of personal data. The municipality used forensics services as well as the services of an attorney’s and a public relations company. The municipality also notified affected people and offered credit monitoring services. Data breach costs reached $150,000.

The Best Locations for Healthy Foods Finding

Eating right is an important part of a lifestyle that encourages overall benefits. It can help you to look and feel your best. It can provide your body with the energy it needs and assist with weight management. It also reduces the risk of serious health problems such as diabetes and heart disease. Making positive changes can start with a plan of action and health food stores.

Selection

Eating better doesn’t mean you are limited to just a few food items that you will quickly become bored with. It doesn’t mean you can’t have any of the items you love – but you need to consume those in moderation. Selection is important for you to gain from health food stores. This allows you to try new foods, to create new meal ideas, and to avoid feeling limited.

Most health food stores strive to offer plenty of great products all the time. Some of the items they offer such as fresh fruits and vegetables may rotate due to the season. Some of them are grown all year long and others are only available during certain times of the year. They make sure you have access to what you need to eat better than before.

Look for a provider offering brands of healthy food items that have a great reputation. The best results come from foods you prepare from a raw state. However, that isn’t always practical or possible. There are times when you need packaged food items, but they can still be a healthy choice. Take the time to read labels and find out what the ingredients are before you buy.

Eating healthy doesn’t mean you eat food that is tasteless or that doesn’t taste good. Instead, you should be excited about what you are going to consume. Select food items that are full of good nutrients but also pleasing to your taste buds. Be creative, experiment with new foods to see what you like, and find recipe books that give you some great ideas.

Convenience

One of the reasons people don’t eat well is they are in a hurry. There are fast food joints everywhere you turn where you can get greasy fries and burgers. Thankfully, there are more health food stores than before. Thanks to the demand for them by consumers, they are becoming more common. Find those conveniently located close to where you live and work.

If you travel often for work or for fun, use your smart phone or computer to find out where health food stores are located. Stocking up on food items from such a location rather than dining out will save you money. It will also help you to stay on track with your eating habits and goals. Find a hotel offering a kitchenette and refrigerator if you would like to prepare some meals.

Affordable

Not all health food stores charge you a fortune to eat better. In fact, many of them strive to keep the prices affordable so you can budget for them. Comparison shop so you can get an idea of the prices and where you find the best deals. You can also save money by planning meals based on what is in season or what is on sale at that point in time.

You can’t put a price tag though on feeling better physically and mentally. Eating foods that reduce fat intake and reducing the amount of unhealthy carbs you consume all adds up. It can be hard at first to make those changes but planning meals, planning snacks, and staying focused can help you make it a lifestyle change and ongoing habit.

Economics and Collateralizing Future Earnings Ownership

In order to stand a snowball’s chance in this brave, new, globalized, Trumped-up economy, here’s something that millennials need to know and understand. For all practical purposes, ALL THE DISCRETIONARY WEALTH IS BEING GENERATED ON THE OWNERSHIP SIDE OF THE ECONOMY!

That’s right. There are two ways in which to generate income. You can work for it in order to earn a wage or a salary. Or you can own wealth producing capital assets such as stocks, bonds, real estate, machinery, copyrights, or patents, etc. Owners of such wealth producing capital assets collect dividends (i.e. generate an income) strictly by virtue of their ownership.

That’s why best-selling author and motivational speaker Robert Kiyosaki says “A job is a short term solution to a long term problem.” The long term solution to the long term problem of course is capital ownership because for all practical purposes ALL THE DISCRETIONARY WEALTH IS BEING GENERATED ON THE OWNERSHIP SIDE OF THE ECONOMY – NOT ON THE JOBS/LABOR SIDE. The jobs/labor side of the economy has stagnated for over three decades now, while the ownership side has expanded exponentially during the same time period.

So What Can Millennials Do?
So what can millennials do with this insightful piece of knowledge? For starters, in the wake of graduation, as they make their way into the brave, new, 21st century economy, they can look for companies that are owned by employees (including worker owned co-ops and ESOPS) and submit their resumes and applications.

Collateralizing Future Earnings
You see, companies that are employee owned (ESOPs which is short for Employee Stock Ownership Plans) are organized in such a way that employees who qualify are rewarded with opportunities to buy stock (become semi-partners) in the company they work for using FUTURE EARNINGS OF THE COMPANY (as opposed to their own savings or equity, which minimizes personal risk) AS COLLATERAL. In investment circles this strategy would be called a Leveraged Buy Out (an LBO).

THIS UNIQUE FORM OF CAPITAL CREDIT FINANCING IS ACCESSIBLE ONLY TO EMPLOYEES WORKING FOR COMPANIES OFFERING AN ESOP OPTION. More specifically, it’s not available in employee owned co-ops, which is the next best option. And it has NOTHING TO DO with a company offering employee stock options which is not only highly speculative, but 100% dependent on conventionally collateralized financing possibilities.

Two Income Streams
So, without dipping into savings or jeopardizing the family home, ESOP employees develop TWO STREAMS OF INCOME. One from their wage or salary, and the other from their stock based dividends. The first is actively generated through the employee’s own time and effort. The second is passive or residual income that’s generated by virtue of their ownership.

Suddenly you see employees/workers who are benefitting from both the job/labor and the ownership side of the economy – which, as we’ve said before, is where ALL THE DISCRETIONARY WEALTH IS BEING GENERATED in the 21st century economy.

What Else Can Millennials Do?
So what else can millennials do in this regard? They can support political candidates who advocate employee ownership as a business model. For example, Senator Bernie Sanders of Vermont has sponsored two bills in the US Senate that are specifically designed to encourage employee ownership practices. The first (S.2909) “Provides programs designed to encourage employee ownership and participation in business decision making throughout the US.” The second (S.2914) “Creates a US Employee Ownership Bank” which is designed to be friendly to the idea of using future earnings as collateral in the stock ownership transaction.

The more millennials know about the power of ownership, the better their odds become of participating on the ownership side of the economy, where as we’ve said before, all the discretionary wealth is being generated. In the process the malignant wealth gap that’s so threatening to American democracy can be reversed. Corporate plantations that are built on hierarchy and on the backs of modern wage slaves can be democratized. And the odds of millennials surviving, even thriving in the 21st century economy will be maximized.